Veta — Privacy Policy

Effective Date: May 2, 2026

Veta (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit or make a purchase from our website.

1. Information We Collect

Information You Provide

We may collect:

• Name
• Email address
• Billing and shipping address
• Phone number
• Account login information (if applicable)
• Order and transaction details

Payment information is processed securely by third-party providers and is not stored by us.

Information Collected Automatically

When you visit our site, we may automatically collect:

• IP address
• Browser type and device information
• Pages viewed, time spent, and interactions
• Referring URLs
• Cookie identifiers and similar tracking data

Tracking Technologies

We use:

• Cookies
• Pixels and tracking tags
• Analytics tools

These technologies help us operate the site, analyze usage, and deliver advertising.

2. How We Use Your Information

We use your information to:

• Process and fulfill orders
• Provide customer support
• Communicate with you (including transactional and marketing messages)
• Personalize your experience
• Improve our website, products, and services
• Conduct analytics and performance measurement
• Deliver targeted advertising and retargeting
• Detect fraud and enhance security
• Comply with legal obligations

3. Advertising, Analytics & Tracking

We use third-party platforms and tools, including:

• Shopify (store platform and order processing)
• Klaviyo (email and SMS marketing)
• Meta Pixel (advertising and conversion tracking)
• Google Analytics (traffic and behavior analysis)

These services may:

• Collect identifiers and behavioral data
• Track your activity across websites and devices
• Combine data with other sources
• Use data to deliver targeted advertising

You may see advertisements for our products on other websites and platforms based on your interactions with our site.

Where required by applicable law (including in the EEA and UK), we obtain your consent before using non-essential cookies or tracking technologies.

4. Sharing Your Information

We do not sell personal information for monetary compensation. However, we may share personal information with third parties for advertising and marketing purposes, which may be considered “selling” or “sharing” under certain laws.

We may share your information with:

• Service providers (payments, fulfillment, hosting, analytics, marketing)
• Advertising partners and networks
• Legal or regulatory authorities when required
• Business partners in connection with a merger, sale, or asset transfer

5. International Data Transfers

Your information may be transferred to and processed in countries outside your own, including the United States.

For users in the European Economic Area (EEA) and the United Kingdom, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent legal mechanisms.

For users in Canada and Australia, you acknowledge and consent that your personal information may be transferred to jurisdictions with different data protection laws than your home country.

6. Legal Bases for Processing (EEA & UK Users)

If you are located in the EEA or United Kingdom, we process your personal data under the following legal bases:

• Performance of a contract (to fulfill orders)
• Legitimate interests (to improve services and marketing)
• Consent (for certain marketing and tracking activities)
• Compliance with legal obligations

7. Your Privacy Rights

7.1 EEA & UK Rights (GDPR / UK GDPR)

Under UK GDPR and EU GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

7.2 California Privacy Rights (CPRA)

California residents have the right to:

• Know what personal information is collected and shared
• Request deletion of personal information
• Opt out of the “sale” or “sharing” of personal data
• Limit use of sensitive personal information

7.3 Canadian Privacy Rights

Under PIPEDA, we collect, use, and disclose personal information with your consent, except where otherwise permitted or required by law.

You have the right to:

• Access your personal information
• Request correction
• Withdraw consent, subject to legal or contractual restrictions

7.4 Australian Privacy Rights

Under Privacy Act 1988, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Make a complaint regarding a potential breach of the Australian Privacy Principles (APPs)

If you believe we have violated applicable privacy laws, you may contact us and we will investigate and respond within a reasonable timeframe.

8. Do Not Sell or Share My Personal Information

We may share personal information with advertising partners for targeted advertising.

You may opt out by:

• Adjusting cookie preferences (where available)
• Using browser-based opt-out tools
• Contacting us directly

9. Cookies & Your Choices

You can:

• Adjust your browser settings to refuse cookies
• Use opt-out mechanisms provided by advertising platforms
• Manage preferences through any cookie consent tool on our site

Note: Disabling cookies may affect site functionality.

10. Data Retention

We retain personal information as long as necessary to:

• Fulfill orders and provide services
• Maintain business and financial records
• Comply with legal obligations
• Resolve disputes and enforce agreements

11. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure.

12. Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal information from children.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

14. Changes to This Policy

We may update this Privacy Policy at any time. Updates will be posted with a revised effective date.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights:

Veta
support@withveta.com
2103 E M Franklin, Austin, TX 78723